"Adidas makes another power move.
When the Miami Heat acquired LeBron James, Chris Bosh, and kept Dwyane Wade we knew a championship was coming. Adidas seems to be taking the same approach when it comes to fashion. Today Adidas announces their long term partnership with the legendary Nigo – the creator of Bape.
Adidas has arguably three of the most creative designers on the roster now – Nigo, Kanye West, and Jeremy Scott. With Athletes having little to zero impact on fashion as of late, the people over at 3 stripes are recognizing the real impact players who have molded culture in to what it is today. I’m no prophet, but I know Adidas is shaping up to be a powerhouse for years to come."
Source: http://theshoegame.com/articles/adidas-s...rship.html
When the Miami Heat acquired LeBron James, Chris Bosh, and kept Dwyane Wade we knew a championship was coming. Adidas seems to be taking the same approach when it comes to fashion. Today Adidas announces their long term partnership with the legendary Nigo – the creator of Bape.
Adidas has arguably three of the most creative designers on the roster now – Nigo, Kanye West, and Jeremy Scott. With Athletes having little to zero impact on fashion as of late, the people over at 3 stripes are recognizing the real impact players who have molded culture in to what it is today. I’m no prophet, but I know Adidas is shaping up to be a powerhouse for years to come."
Source: http://theshoegame.com/articles/adidas-s...rship.html