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What about laying the SSDB over the tread pattern, so you just see it in the letters (if that makes sense)
Man goes into cage. Cage goes in the salsa. Sharks in the salsa. Our shark!
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Yeah, i thought about making the two wavey lines into 4 lines, and make them spell out SSDB..
Looked a bit whack in my drawings tho!
I need more lemon pledge...
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No, what I mean is, imagine the interior of the "SSDB" is clear. Move it over the sole tread and you will see the tread through the letters (I can't really do it at work, but hopefully one of you knows what I mean and have more free time on your hands

)
Man goes into cage. Cage goes in the salsa. Sharks in the salsa. Our shark!
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That sounds good too. Where's that picture of SSDB clock?
Sorry to take this completely off topic (don't want to open a new thread because of this), but does anyone have that first picture of Craft pack Vins? If memory serves it was with slightly darker stripes than how it finally turned out. Dregz got me a pair of those and I would like to have them customized to look like that first draft but can't find the picture.
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Adding my two penn'orth, I like the logo we have at the moment, oop there in t'corner.
Simple enough design for more people to get involved with the customising.
At ease. 
fc
'All sins tend to be addictive and the terminal point of addiction is damnation.' - W H Auden
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love it!
whack lacing is killing your shoes!