The price we pay - Printable Version

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The price we pay - llcoolgee - 12-01-13

Deep subject title alert

With the release of the Dusty Roses & Chinese New Years and the incumbnent prices that are attached. Can some one far more educated than myself explain the pricing structure of SS2's relative to 80's & Vins.

I can not fathom that Adidas want to charge 105 quid for the Chinese New Years. To put some context on it, the Beauty & Youths were 90 quid and as a lot of you know, the qaulity of those justfies the price(sort of).
So why is it that the prices of "older" styles are costing us more?
Is it simply a case of adding the words "originals" and or "vintage" adds a premium?
Is the manufacturing cost of the different shell toe that much greater?
Is the build qaulity of an 80 or Vin, as an average, 20 quid better than a SS2 or 1?

Whats reckon kids? I reckon they're havin' a larf innit.

Answers on a postcard.

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RE: The price we pay - benji - 13-01-13

Surely any super costs less than a fiver to make.

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No one from adidas is listening right? Lol

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RE: The price we pay - Tifoso - 13-01-13

Ben could say better than I but I'm pretty certain that 80's/Vins use better quality leather than SS2's

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RE: The price we pay - Shellshock - 13-01-13

You pay more because they're better, simple.

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RE: The price we pay - super sk8 - 13-01-13

it´s all about the vintage / retro hype.

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RE: The price we pay - benji - 13-01-13

Been learning a lot about a leather at the moment. The different types, animals, what part of the animal is used and how thick that leather is. Like Butts and shoulders being really thick and used on a saddle or Redwings etc LOL.

Looking at the shoes I have had and generalising, I'd say the vins were generally the more expensive because they appear to use real leather for the upper, sock, heel tab and stripes. It is thicker stuff too, like in the good old days. Then I'd say the 80s and the more luxury/35th SS1 and SS2. The 80s generally use synthetic for the sock, heel tab and stripes (unless they are felt or otherwise). SS1s and 2s vary, but I have seen some really thin leather layered up with synthetic stuff, making it soft and stretchy... but ultimately cheaper than quality leather.

All that said I am guessing and probably talking out of my butt (or a thick shoulder that has been split, sanded and pigmented) .

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RE: The price we pay - Sweet_Kicks - 13-01-13

It's all about good/better/best (rank them against that criteria as you will ss1/ss2/vin/80's). Brands have to/need to offer retailers (including their own retail) different price points and points of difference with their silhouettes to attract the same and/or different consumers. Products are generally segmented this way, and then retailers are segmented to indicate what type of products they are allowed access to - Think JD/Sports Direct.

There will be marginal differences (sometimes considerable differences) in the wholesale production costs, which will be inflated in the price sold to the retailer (brands margin), which will be inflated again by the retailer (retailers margin) - I'm not justifying any brands pricing, just offering some detail.

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RE: The price we pay - Big Vern - 13-01-13

has anybody seen the Chinese NY in the flesh, if so what is the quality like? Do they compare to the red snakeskin 80s?

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RE: The price we pay - pukkabruv - 13-01-13

I could be wrong, but would the price of production go up on limited releases anyway, because its cheaper to mass produce? and also there's more designers involved in limited releases that will be needing to get paid.
or could all just be hype/ limited numbers increasing demand so you can get away with charging a bit more. adidas is a business and most business main concern is maximising profit

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RE: The price we pay - Sweet_Kicks - 13-01-13

Yeah production for limited releases will me marginally more but not much. Designers will already be signed up as brand ambassadors and probably in it more for recognition than payment - which is probably royalty based.
And finally yeah profit is the main driver, all about maximising the margin and making money to satisfy shareholders, the same as any brand in any area of business.

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