Retail Prices -
Teaj - 16-04-08
Just wondering if I could get some opinion on the technique of displaying a 'RRP' and 'Our Price' on online shops.
To me this is
because a lot of places seem to pluck a figure out of thin air for the Retail Price, just to make theres look cheap.
Eg -
http://www.trainerstation.com/advanced_search_result.php?keywords=superstar
Obviously those figures are made up, but does the fact there is a highlghted saving draw you to purchase things like this?
When purchasing I always consider the actual price, not what is was, and think it is a bit tacky to have this style of pricing. But if it means more sales then I have to try it
RE: Retail Prices -
spitey - 16-04-08
theres no harm letting people know what saving they are making buying from your store. tacky or not.
RE: Retail Prices -
Minky Starshine - 16-04-08
It certainly is attractive way of doing things..if you check their vins-burgundy now at £49..was £75...onyx now at £39..was £88..I guess there must be a rrp..somebody has to set a price..it certainly made me look to see if they have them in my size etc..if I were you I'd def think of ways to up sales..if it's tacky or not..sales are sales
RE: Retail Prices -
reid - 16-04-08
As long as it isn't massively "in-your-face" I think it's good. I've been drawn to kicks simply because they were £xx under retail (didn't buy them because I was skint but it certainly drew me towards them)
RE: Retail Prices -
harrison - 16-04-08
yeah it does work i reckon. if i see that ill go to that site more often to see if they have any new trainers for cheaper. Oh and its always to know howm uch ur saving
RE: Retail Prices -
woody - 16-04-08
I think it's a good way to promote sales although as you say, I personllay look at the current price regardless of what it may once have been or RRP etc
RE: Retail Prices -
pokey27 - 16-04-08
Thats an old marketing trick shotta!!most people look @ the saving not the actual price so presume there getting something @ a steal from what the price should be.Although people who actually follow say the adidas market can spot when its some bullshit price being made up and there not saving jackshit.
I'd say its worth a try shotta it works for countless sellers online and on the highstreet by highlighting the saving it deffo draws attention.
RE: Retail Prices -
adidasanth - 16-04-08
Its a weird old thing the RRP Shotta!
I guess the RRP on a pair of Ian Browns was £130 when they came out but the appreciation is different.
With sooooooo many fakes out there people see 'ooh £12.99' for a tee but the REAL product prob costs that to you Shotta before you added your overheads etc.
I think people would buy from you anyway mate because of the reliablity factor. Even legit ebay sellers are messing with 'grey area' stock to a certain extent so a pucker adidas seller liek you is going to corner the market sooner or later.
Fuck the RRP in my opinion, just keep selling the real deal, which reminds me! Can you get hold of the adicolor pen tees in XXL?
RE: Retail Prices -
Big J - 16-04-08
Doesn't make much odds to me, as the majority of the time stuff never sells at that price anyway. To move away from trainers, DVD's at HMV or whatever on something like a 3 for 20 quid deal always show the RRP as the previous price, which is utter pish as at no point did they sell it at, for example, 25 quid. I once bought DVD's on an offer like that and apparently saved myself 55 quid!
I just know what I can afford, and if I can get a pair I like I'm happy with that, not what I've saved.
RE: Retail Prices -
Sneakerphile - 16-04-08
It can't hurt. We all know the score and would use you anyway, but any new people will obviously see the price differences and buy from you.
RE: Retail Prices -
mr.pure - 16-04-08
Initially offer them at RRP and when you decide they need shifting offer them at a discount and for sure, show the saving in both percentage terms and the new price.
Everyone likes a deal.
They did a study and showed that when they sold chocolate brownies for £1 they didn't sell too well but when they offered them for £2 and offered a BOGOF they sold shitloads cos people thought they were getting a bargain.
RE: Retail Prices -
streak - 16-04-08
There's your answer.. double the price and do a BOGOF!! The man's a genius!!!
I shall be deleting that last bit....
RE: Retail Prices -
adidasanth - 16-04-08
Buy one shoe and get one free!!!! Amazing!
RE: Retail Prices -
mr.pure - 16-04-08
That was just an example.
You could lower the price and off something like a BOGOAAFPOTRRP !
Oh and Anth, the RRP of IB's was £75 on release.
RE: Retail Prices -
adidasanth - 16-04-08
Really?
Christ!!! Remember aspecto had a few pairs, on that cold rainy Monday when I was late for work............However I have mine now!!